About Us

01. The Beginning


  • In 1997 a young Brooklyn (born and raised) man had an idea. He wanted to create a clothing line that truly represented the borough he loved so dearly. Urban fashion was at its peak. There was a plethora of brands out all catering to Hip Hop and the artist who wore them. But yet the young recent college grad from the Fashion Institute of Technology saw a niche that no one was focusing on. Fashion trends change. They come and go. But the pride of a city is something that never dies. It was then in the living room of the founder Rob Norman's studio apartment the concept for Planet Brooklyn was born. 


  • Shortly after creating the brand Rob's close friend from college Kevin Sheffield, who happened to be a designer and worked with people such as Russell Simons joined him. Rob's degree being in graphic design coupled with Kevin's fashion design background would be the foundation that would take this living room startup to streetwear stardom. 

02. Today and beyond


  • Planet Brooklyn Academy has come a long way. The road was long and hard. But we all know nothing good ever comes easy. Today PBA as a brand has reached many people all around the world. As we like to say "internationally known, universally recognized".


  • From creating a collab capsule with the Brooklyn Nets, working with Power 105.1 Breakfast Club to being voted Brooklyn's No.1 indy brand we done it all. But the best is yet to come. Continue to stay with us as we take things to the next level and take you all along with us.