About Us

Shortly after creating the brand Rob's close friend from college Kevin Sheffield, who happened to be a designer and worked with people such as Russell Simons joined him. Rob's degree being in graphic design coupled with Kevin's fashion design background would be the foundation that would take this living room startup to streetwear stardom.

Rob would go on to sign a deal with a large company to do another line of his own that he called Propaganda Apparel. The brand would essentially be templated from his previous brand but this time to appeal to a larger market. It was also at this point the industry was going through a shift. Urban was dying and the birth of Streetwear was in sight. Propaganda's debut at the Magic trade show that year open to rave reviews proving once again that the Planet Brooklyn model worked.

The first public outing of the brand would be during the famed Brooklyn Hip Hop Festival that year. The same event which an unplanned appearance and performance by a Mr. Kanye West and Q-Tip would take place. That day PBA sold out of almost all of their product. Once again proving what was always known, that the pride of a city never dies.

In time the shop became an icon in the downtown area. The brand was even named "Best Indy Brooklyn Brand" by Hot97. Which inevitably lead to a host of collabs. People also from all around the world made their way to see the shop and get their own special piece of the brand to take home and wear.

Along with the new location PBA was given the opportunity to design a collab capsule for the Brooklyn Nets and create the teams entire dance troop uniforms. They would go on to wear the PBA created outfits during the 2019/2020 NBA Allstar Weekend televised events. The Nets would also acknowledge and honor the founder for Black History Month. Saluting him for all his contribution in fashion and to Brooklyn, they paid homage to him in the area during a much anticipated game between the Nets and Golden State.
Planet Brooklyn Academy has come a long way. The road was long and hard. We've seen good times and we've bared witness to some tough ones as well. But anyone who knows nothing good ever comes easy. We have loved every moment of our journey and the best from us is still yet to come.